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	<title>DP EXPRESS</title>
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	<description>DP EXPRESS</description>
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	<title>DP EXPRESS</title>
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	<item>
		<title>Become Designer Team Leader  for DP EXPRESS, don&#8217;t you dare?</title>
		<link>https://dp-xpress.com/news/become-designer-team-leader-for-dp-express-dont-you-dare/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=become-designer-team-leader-for-dp-express-dont-you-dare</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 07 Nov 2019 04:37:45 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[design team leader]]></category>
		<category><![CDATA[leader of designer team]]></category>
		<guid isPermaLink="false">https://dp-xpress.com/?p=7015</guid>

					<description><![CDATA[<p>DESCRIPTION To lead the Design team, in line with company values, delivering excellent services whilst fostering collaborative relationships with Clients and stakeholders alike. Delivering annual programs of work for Development Management &#38; Integrated Design schemes. Managing and delivering Technical Audits &#38; design checks, on time, to budget and to the right quality, with a drive [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://dp-xpress.com/news/become-designer-team-leader-for-dp-express-dont-you-dare/">Become Designer Team Leader  for DP EXPRESS, don&#8217;t you dare?</a> appeared first on <a rel="nofollow" href="https://dp-xpress.com">DP EXPRESS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="description">
<p><strong>DESCRIPTION</strong></p>
<p>To lead the Design team, in line with company values, delivering excellent services whilst fostering collaborative relationships with Clients and stakeholders alike. Delivering annual programs of work for Development Management &amp; Integrated Design schemes. Managing and delivering Technical Audits &amp; design checks, on time, to budget and to the right quality, with a drive to continually improve.</p>
<p><strong>RESPONSIBILITIES</strong></p>
<p>Overall design check &amp; Technical Audit responsibility for the Design &amp; Works packages issued through to the Client.</p>
<p>To provide clear and robust leadership to the DM design team to ensure that staff are clear of their direction, motivated and that productivity is monitored and maximised.</p>
<p>To collaborate with and work alongside Reach back team to Deliver Technical Audits &amp; design checks on behalf of Central Beds Council.</p>
<p>Responsible for the appropriate application of technical design standards, processes and regulations and any departures from them.</p>
<p>Development of annual programmes of work, scheme estimates and resource schedules to deliver the programmes of work.</p>
<p>To assist in the development, implementation &amp; monitoring of processes and procedures that achieve client and business key performance indicators.</p>
<p>To promote safe working practices in accordance with Health &amp; Safety Policy and to lead by example demonstrating commitment for zero incidents.</p>
<p>Support client’s objectives and maintain strong relationships based on trust and integrity.</p>
<p>Actively seek growth opportunities through assisting CBC with grant funding initiatives or through developing external opportunities (including shareholder opportunities).</p>
<p>Maintain and uphold financial and commercial governance in line with company and contractual procedures and maintain and achieve compliance to recognised accreditation.</p>
<p>Performance Management.</p>
<p>Develop and engage a suitably trained and qualified team to deliver against contractual and internal performance indicators as necessary.</p>
<p>Carry out other reasonable tasks, as requested by your line manger</p>
<p><strong>SKILLS AND EXPERIENCE</strong></p>
<p>Ensure all schemes are managed and delivered in line with the agreed programme and costs.</p>
<p>Adhere to corporate processes, policies and procedures ensuring consistency throughout local teams</p>
<p>Working with the Supply Chain to ensure levels of service in terms of quality and safe working practices are maintained to a high level and compliant with standards/legislation.</p>
<p>Through leadership, ensure that your objectives are adequately cascaded and supported by your team.</p>
<p>To promote and value our culture of continual improvement while complying with our Business Management System policies and procedures.</p>
<p>YOU ARE WELCOME! DP EXPRESS</p>
<p>We are professional graphic designers for Vietnamese and Oversea Market with our USP: sale and marketing direction, high-technology adaption, international style.</p>
<p>Location: 2th Floor, 30/20 Pho Duc Chinh St., Dist.1, HoChiMinh city</p>
<p>Hotline: 0773276176 &#8211; 0846193909</p>
<p>Email: thietke.dpexpress@gmail.com</p>
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<p>The post <a rel="nofollow" href="https://dp-xpress.com/news/become-designer-team-leader-for-dp-express-dont-you-dare/">Become Designer Team Leader  for DP EXPRESS, don&#8217;t you dare?</a> appeared first on <a rel="nofollow" href="https://dp-xpress.com">DP EXPRESS</a>.</p>
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		<title>CSR booklet design for C.P Vietnam</title>
		<link>https://dp-xpress.com/news/csr-booklet-design-for-c-p-vietnam/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=csr-booklet-design-for-c-p-vietnam</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 25 Jul 2019 04:36:37 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://dp-xpress.com/?p=6865</guid>

					<description><![CDATA[<p>CSR is an acronym for Corporate Social Responsibility &#8211; Corporate social responsibility. This is an activity that demonstrates the commitment of the business to business ethics and contributes to economic, social and environmental development. CSR may involve activities such as: Cooperate with the local community Investment is socially responsible Develop relationships with employees and customers [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://dp-xpress.com/news/csr-booklet-design-for-c-p-vietnam/">CSR booklet design for C.P Vietnam</a> appeared first on <a rel="nofollow" href="https://dp-xpress.com">DP EXPRESS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>CSR is an acronym for Corporate Social Responsibility &#8211; Corporate social responsibility. This is an activity that demonstrates the commitment of the business to business ethics and contributes to economic, social and environmental development.</p>
<p>CSR may involve activities such as:</p>
<p>Cooperate with the local community<br />
Investment is socially responsible<br />
Develop relationships with employees and customers<br />
Environmental protection and sustainability<br />
Some businesses have the main purpose of fulfilling social or environmental goals, some businesses try to achieve their financial goals while minimizing any negative impacts on society or environment. Through CSR programs, businesses can benefit society and promote their own brand. CSR activities can promote work ethic and create cohesion among employees in the company.</p>
<p>CSR was built by scholars before World War II and was widely developed in the 60s of the last century. Finally, it was found that most SUSTAINABLE development enterprises are conscious and act for society.</p>
<p>CSR activities not only help businesses but also human values ​​bring support to the community and society. Therefore, CSR activities need to be summed up and communicated in order to spread more and more motivation to most businesses, although large and small, to join hands to bring practical support for these ministries. The weak, together build a sustainable living environment and production environment</p>
<p>Looking back on the many years of CSR activities, CP Vietnam wishes to inspire many people and businesses to build a better and more sustainable world through good stories. Full humanity is transmitted through the design of CSR reports.</p>
<p>Download booklet (PDF) Vietnamese-English about CSR activities of CP Vietnam version 1  <a href="https://drive.google.com/file/d/1v3ceWbbh1Dcn_GIrGZb5cHhsjX-_SoyH/view?usp=sharing">HERE</a> and version 2 <a href="https://drive.google.com/file/d/1ygTHkkBnIVgxIdecy2etlx3i8beFTewo/view?usp=sharing">HERE</a>. And don&#8217;t forget to tell us which version you prefer! (by commenting below this article)</p>
<p>Or you can scan directly into this code to see each language separately</p>
<p>Vietnamese</p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-6855 size-medium" src="https://dp-xpress.com/wp-content/uploads/2019/07/CSR-C.P.-Vietnam_1_VNese-231x300.png" alt="" width="231" height="300" srcset="https://dp-xpress.com/wp-content/uploads/2019/07/CSR-C.P.-Vietnam_1_VNese-231x300.png 231w, https://dp-xpress.com/wp-content/uploads/2019/07/CSR-C.P.-Vietnam_1_VNese-768x997.png 768w, https://dp-xpress.com/wp-content/uploads/2019/07/CSR-C.P.-Vietnam_1_VNese-788x1024.png 788w, https://dp-xpress.com/wp-content/uploads/2019/07/CSR-C.P.-Vietnam_1_VNese.png 1600w" sizes="(max-width: 231px) 100vw, 231px" /></p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-6856 size-medium" src="https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_2_VNese-231x300.png" alt="" width="231" height="300" srcset="https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_2_VNese-231x300.png 231w, https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_2_VNese-768x997.png 768w, https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_2_VNese-788x1024.png 788w, https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_2_VNese.png 1600w" sizes="(max-width: 231px) 100vw, 231px" /></p>
<p>ENGLISH</p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-6857 size-medium" src="https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_2-ENG-231x300.png" alt="" width="231" height="300" srcset="https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_2-ENG-231x300.png 231w, https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_2-ENG-768x997.png 768w, https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_2-ENG-788x1024.png 788w, https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_2-ENG.png 1600w" sizes="(max-width: 231px) 100vw, 231px" /></p>
<p>ภาษาไทย</p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-6859 size-medium" src="https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_2-_Thai-231x300.png" alt="" width="231" height="300" srcset="https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_2-_Thai-231x300.png 231w, https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_2-_Thai-768x997.png 768w, https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_2-_Thai-788x1024.png 788w, https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_2-_Thai.png 1600w" sizes="(max-width: 231px) 100vw, 231px" /></p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-6860 size-medium" src="https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_1-_Thai-231x300.png" alt="" width="231" height="300" srcset="https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_1-_Thai-231x300.png 231w, https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_1-_Thai-768x997.png 768w, https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_1-_Thai-788x1024.png 788w, https://dp-xpress.com/wp-content/uploads/2019/07/CSR_C_P_Vietnam_1-_Thai.png 1600w" sizes="(max-width: 231px) 100vw, 231px" /></p>
<p>** Disclaimer: this is an in-house publication with the aim to look back on the journey of CSR activities of businesses, inspire employees of the company and desire to share their own happiness. participants participate in each person&#8217;s &#8220;let go&#8221; journey. Information is not advertising, commercial.</p>
<p>The post <a rel="nofollow" href="https://dp-xpress.com/news/csr-booklet-design-for-c-p-vietnam/">CSR booklet design for C.P Vietnam</a> appeared first on <a rel="nofollow" href="https://dp-xpress.com">DP EXPRESS</a>.</p>
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		<title>HOW TO CREATE AN INFOGRAPHIC IN CONTENT MARKETING</title>
		<link>https://dp-xpress.com/news/how-to-create-an-infographic-in-content-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-create-an-infographic-in-content-marketing</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 15 Nov 2018 02:23:44 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing hay]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[infographic là gì]]></category>
		<category><![CDATA[infographics]]></category>
		<guid isPermaLink="false">http://dp-xpress.com/?p=5909</guid>

					<description><![CDATA[<p>Using images to present the content in content marketing is nothing new. Among ways making the content more eye-catching, infographic is currently the most popular. Simply, infographic is a form of content marketing using images, graphs,&#8230; instead of words. But creating an infographic is a lot more complicated than that. Infographic maker should know how [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://dp-xpress.com/news/how-to-create-an-infographic-in-content-marketing/">HOW TO CREATE AN INFOGRAPHIC IN CONTENT MARKETING</a> appeared first on <a rel="nofollow" href="https://dp-xpress.com">DP EXPRESS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p style="font-weight: 400;">Using images to present the content in content marketing is nothing new. Among ways making the content more eye-catching, infographic is currently the most popular.</p>
<p style="font-weight: 400;">Simply, infographic is a form of content marketing using images, graphs,&#8230; instead of words. But creating an infographic is a lot more complicated than that. Infographic maker should know how to simplify a complicated subject or turn an otherwise boring subject into a captivating experience. Take a look at some critical tips for the success of an infographic.</p>
<h3><strong>1. Suitable and reliable content</strong></h3>
<p style="font-weight: 400;">Invest time to find out which information is about to used in your infographic. Do not try to put irrelevant information, whatever how cool they are.</p>
<p style="font-weight: 400;">Infographic should provide valuable information to the target audience. Therefore, the content of an infographic must not be outdated.<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-5910" src="http://dp-xpress.com/wp-content/uploads/2018/11/14.png" alt="14" width="380" height="588" srcset="https://dp-xpress.com/wp-content/uploads/2018/11/14.png 380w, https://dp-xpress.com/wp-content/uploads/2018/11/14-194x300.png 194w" sizes="(max-width: 380px) 100vw, 380px" /></p>
<h3><strong>2. Do not just follow the traditional gr</strong><strong>aphs</strong></h3>
<p style="font-weight: 400;">Although the traditional graphs present the information visually, they may become too boring.</p>
<p style="font-weight: 400;">Use your creativity to create more unique way. In case of need, you can use graphics to change the face of the traditional graphs.</p>
<h3><strong>3. Do not use available clip arts</strong></h3>
<p style="font-weight: 400;">Your infographic has not viral anymore if you use the clip art or the template that everyone can download, because most likely your target audience has repeatedly seen them.</p>
<p style="font-weight: 400;">Using self-designed clip arts will increase the professionalism and the prestige of your marketing activities, as well as the enjoyment of the public.<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-5911" src="http://dp-xpress.com/wp-content/uploads/2018/11/13.png" alt="13" width="367" height="640" srcset="https://dp-xpress.com/wp-content/uploads/2018/11/13.png 367w, https://dp-xpress.com/wp-content/uploads/2018/11/13-172x300.png 172w" sizes="(max-width: 367px) 100vw, 367px" /></p>
<h3><strong>4. Sufficient detail</strong></h3>
<p style="font-weight: 400;">You should not use too few colors, images, or patterns that make your infographic become monotonous. Conversely, if you use them too much, your inforgraphic will become glitzy and ineffective in communication.<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-5912" src="http://dp-xpress.com/wp-content/uploads/2018/11/infographic.png" alt="" width="480" height="480" srcset="https://dp-xpress.com/wp-content/uploads/2018/11/infographic.png 480w, https://dp-xpress.com/wp-content/uploads/2018/11/infographic-300x300.png 300w, https://dp-xpress.com/wp-content/uploads/2018/11/infographic-100x100.png 100w, https://dp-xpress.com/wp-content/uploads/2018/11/infographic-150x150.png 150w, https://dp-xpress.com/wp-content/uploads/2018/11/infographic-90x90.png 90w" sizes="(max-width: 480px) 100vw, 480px" /></p>
<p><span style="font-weight: 400;">DP EXPRESS</span></p>
<p><span style="font-weight: 400;">International graphic design</span></p>
<p><span style="font-weight: 400;">Email: </span><a href="mailto:thietke.dpexpress@gmail.com"><span style="font-weight: 400;">thietke.dpexpress@gmail.com</span></a></p>
<p><span style="font-weight: 400;">Hotline: 0124 619 3909</span></p>
<p><span style="font-weight: 400;">Facebook: https://www.facebook.com/thietkedpexpress</span></p>
<p><span style="font-weight: 400;">Lầu 2, 110 Nguyễn Chí Thanh, Quận 10, TP.HCM</span></p>
<p>The post <a rel="nofollow" href="https://dp-xpress.com/news/how-to-create-an-infographic-in-content-marketing/">HOW TO CREATE AN INFOGRAPHIC IN CONTENT MARKETING</a> appeared first on <a rel="nofollow" href="https://dp-xpress.com">DP EXPRESS</a>.</p>
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		<title>WELCOME NEW YEAR WITH 2017 CALENDAR DESIGN</title>
		<link>https://dp-xpress.com/news/welcome-new-year-with-2017-calendar-design/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=welcome-new-year-with-2017-calendar-design</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 14 Nov 2018 01:59:39 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[calendar design]]></category>
		<category><![CDATA[calendar design templates]]></category>
		<category><![CDATA[calendar designs]]></category>
		<guid isPermaLink="false">http://dp-xpress.com/?p=5899</guid>

					<description><![CDATA[<p>Calendar is a meaningful gift for the new year that companies sent to their partners and customers who accompanies with them throughout the past year. If your company is in need to design and print 2017 calendar you can refer to the following unique samples. We will evoke the idea for your brand. Mini calendar [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://dp-xpress.com/news/welcome-new-year-with-2017-calendar-design/">WELCOME NEW YEAR WITH 2017 CALENDAR DESIGN</a> appeared first on <a rel="nofollow" href="https://dp-xpress.com">DP EXPRESS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Calendar is a meaningful gift for the new year that companies sent to their partners and customers who accompanies with them throughout the past year. If your company is in need to design and print 2017 calendar you can refer to the following unique samples. We will evoke the idea for your brand.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-5900" src="http://dp-xpress.com/wp-content/uploads/2018/11/2017-calendar.jpg" alt="2017 calendar" width="524" height="532" srcset="https://dp-xpress.com/wp-content/uploads/2018/11/2017-calendar.jpg 524w, https://dp-xpress.com/wp-content/uploads/2018/11/2017-calendar-295x300.jpg 295w, https://dp-xpress.com/wp-content/uploads/2018/11/2017-calendar-90x90.jpg 90w" sizes="(max-width: 524px) 100vw, 524px" /></p>
<h4>Mini calendar</h4>
<p>Each year, Risotto Studio creates Risograph calendar technique &#8211; digital printing stunning speed. This type of spring calendar with compact size is only about 8cmx20cm, bearing geometric motifs and colorful smart; can hang right on the corner of a desk without taking up much space.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-5901" src="http://dp-xpress.com/wp-content/uploads/2018/11/mini-calendar.jpg" alt="mini-calendar" width="640" height="640" srcset="https://dp-xpress.com/wp-content/uploads/2018/11/mini-calendar.jpg 640w, https://dp-xpress.com/wp-content/uploads/2018/11/mini-calendar-300x300.jpg 300w, https://dp-xpress.com/wp-content/uploads/2018/11/mini-calendar-100x100.jpg 100w, https://dp-xpress.com/wp-content/uploads/2018/11/mini-calendar-600x600.jpg 600w, https://dp-xpress.com/wp-content/uploads/2018/11/mini-calendar-150x150.jpg 150w, https://dp-xpress.com/wp-content/uploads/2018/11/mini-calendar-90x90.jpg 90w" sizes="(max-width: 640px) 100vw, 640px" /></p>
<h4>Aozora Calendar</h4>
<p>Kyoko design calendar for 2017 Nemoto bring fun photo, humorous with bright colors. Will definitely give you a breather moments and morale whenever looked into the drawing of a polar bear walking funny sentences.</p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-5902" src="http://dp-xpress.com/wp-content/uploads/2018/11/aozora.jpg" alt="aozora" width="649" height="862" /></p>
<h4>Folk style calendar</h4>
<p>The 2017 calendar of Rifle Paper Co. includes 12 hand-drawn illustrations inspired by folk art and textile craft of different cultures. Format desktop calendar 6cm x 7.5cm in size, sophistication combined between cultural motifs and bold colors like charcoal black folk, pink and red Spanish vermillion.<img decoding="async" loading="lazy" class="aligncenter wp-image-5903" src="http://dp-xpress.com/wp-content/uploads/2018/11/folk-calendar.jpg" alt="folk-calendar" width="621" height="642" /></p>
<h4>365 days calendar</h4>
<p>Still Risograph, calendar of 365 days and Panyuchou O.OO is a novel combination between geometry and color. The calendar has a 17-inch size and is limited edition with only 350 copies have been issued.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-5904" src="http://dp-xpress.com/wp-content/uploads/2018/11/365-calendar.png" alt="365-calendar" width="640" height="593" srcset="https://dp-xpress.com/wp-content/uploads/2018/11/365-calendar.png 640w, https://dp-xpress.com/wp-content/uploads/2018/11/365-calendar-600x556.png 600w, https://dp-xpress.com/wp-content/uploads/2018/11/365-calendar-300x278.png 300w" sizes="(max-width: 640px) 100vw, 640px" /></p>
<h4>Studio on Fire calendar</h4>
<p>Desktop calendar template method is used in mold well with the pastel shades and bright courteous. This calendar has the theme &#8220;The secrets and lies&#8221; with interpretations by great pictures from talented artists. This design is gray pink, yellow, blue and metallic gray fancy.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-5905" src="http://dp-xpress.com/wp-content/uploads/2018/11/studio-on-fire.png" alt="studio-on-fire" width="640" height="609" srcset="https://dp-xpress.com/wp-content/uploads/2018/11/studio-on-fire.png 640w, https://dp-xpress.com/wp-content/uploads/2018/11/studio-on-fire-600x571.png 600w, https://dp-xpress.com/wp-content/uploads/2018/11/studio-on-fire-300x285.png 300w" sizes="(max-width: 640px) 100vw, 640px" /></p>
<p>Today, the calendar is not just to see the date but also an effective promotional tool for corporate brand and products and services that in the eyes of business partners. Depending on the demand that businesses can choose the type of calendar, design, and print design are different.</p>
<p><span style="font-weight: 400;">DP EXPRESS</span></p>
<p><span style="font-weight: 400;">International graphic design</span></p>
<p><span style="font-weight: 400;">Email: </span><a href="mailto:thietke.dpexpress@gmail.com"><span style="font-weight: 400;">thietke.dpexpress@gmail.com</span></a></p>
<p><span style="font-weight: 400;">Hotline: 0124 619 3909</span></p>
<p><span style="font-weight: 400;">Facebook: https://www.facebook.com/thietkedpexpress</span></p>
<p><span style="font-weight: 400;">Lầu 2, 110 Nguyễn Chí Thanh, Quận 10, TP.HCM</span></p>
<p>The post <a rel="nofollow" href="https://dp-xpress.com/news/welcome-new-year-with-2017-calendar-design/">WELCOME NEW YEAR WITH 2017 CALENDAR DESIGN</a> appeared first on <a rel="nofollow" href="https://dp-xpress.com">DP EXPRESS</a>.</p>
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		<title>HOW IMPORTANT IS A BRAND MASCOT?</title>
		<link>https://dp-xpress.com/news/how-important-is-a-brand-mascot/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-important-is-a-brand-mascot</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Mon, 12 Nov 2018 03:14:42 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
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					<description><![CDATA[<p>A brand mascot can be humans, animals or other objects that are personified. The purpose of creating the mascot is to build trust and brand recognition. In this article, Grey Ants have compiled some useful information about how to design and use the mascot in their branding activities. The mascot will be an instant brand [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://dp-xpress.com/news/how-important-is-a-brand-mascot/">HOW IMPORTANT IS A BRAND MASCOT?</a> appeared first on <a rel="nofollow" href="https://dp-xpress.com">DP EXPRESS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><em>A brand mascot can be humans, animals or other objects that are personified. The purpose of creating the mascot is to build trust and brand recognition. In this article, Grey Ants have compiled some useful information about how to design and use the mascot in their branding activities.</em></p>
<h4>The mascot will be an instant brand recognition tool</h4>
<p>First and foremost feature of a mascot is to be recognized and instant recall of the brand it represents. Such as Tony Tiger of the famous food company Kellogg, this mascot really highlights cereal packages on store shelves. So that, when designing a mascot for the brand, they must make it easy to get consumers to recognize, not necessarily have to be ornate or too careful about details.<br />
The mascot should also be designed to have a certain sense and a positive feeling for the brand. This will be the reason for people to connect with brands increasingly more. As long as the character is alive and be blown personality into the brand, you know the design is on track.</p>
<p><img decoding="async" loading="lazy" class="size-full wp-image-5878 aligncenter" src="http://dp-xpress.com/wp-content/uploads/2018/11/mascot.jpg" alt="mascot" width="610" height="343" srcset="https://dp-xpress.com/wp-content/uploads/2018/11/mascot.jpg 610w, https://dp-xpress.com/wp-content/uploads/2018/11/mascot-600x337.jpg 600w, https://dp-xpress.com/wp-content/uploads/2018/11/mascot-300x169.jpg 300w" sizes="(max-width: 610px) 100vw, 610px" /></p>
<h4>Increasing brand awareness</h4>
<p>Not necessarily to associate the entire corporate brand with a mascot. Sometimes, it&#8217;s easier to create a mascot for each company&#8217;s products. Meanwhile, a particular mascot helps to sell the product without having to connect to the parent company regularly. This may be a good thing if the company has many products or product lines of each brand are distinct.<br />
A typical example of McDonald when they had golden arches logo, but also use the Ronald McDonald mascot throughout the decades. Each product is different so the value of a mascot also changes based on the message and the brand image of each product. Take the time to consider how a mascot will affect to each product and its necessity for all major brands.</p>
<p><img decoding="async" loading="lazy" class="size-full wp-image-5879 aligncenter" src="http://dp-xpress.com/wp-content/uploads/2018/11/mcdonald.jpg" alt="mcdonald" width="512" height="640" srcset="https://dp-xpress.com/wp-content/uploads/2018/11/mcdonald.jpg 512w, https://dp-xpress.com/wp-content/uploads/2018/11/mcdonald-240x300.jpg 240w" sizes="(max-width: 512px) 100vw, 512px" /></p>
<h4>Infuse soul into the brand</h4>
<p>The mascot makes feeling &#8216;alive&#8217; and even more fun and more attractive to the most consumers. The brand mascot can be used in billboards, print documents or videos. Remember the Energizer&#8217;s Bunny Bunny rabbit with features: pink, cheerful and easy to recognize &#8211; is the perfect metaphor for their battery products.</p>
<p><img decoding="async" loading="lazy" class="size-full wp-image-5880 aligncenter" src="http://dp-xpress.com/wp-content/uploads/2018/11/energizer-bunny.jpg" alt="energizer-bunny" width="593" height="640" srcset="https://dp-xpress.com/wp-content/uploads/2018/11/energizer-bunny.jpg 593w, https://dp-xpress.com/wp-content/uploads/2018/11/energizer-bunny-278x300.jpg 278w" sizes="(max-width: 593px) 100vw, 593px" /></p>
<p>In addition, The Digital Era also makes the mascot appeared online &#8211; presence in the digital environment as websites. An effective mascot does not need to be widely recognized but just be recognized by who operate in the industry. The design of the brand mascot can be a big step in the marketing strategy of the company, not only created the cute cartoon characters.</p>
<p><span style="font-weight: 400;">DP EXPRESS</span></p>
<p><span style="font-weight: 400;">International graphic design</span></p>
<p><span style="font-weight: 400;">Email: </span><a href="mailto:thietke.dpexpress@gmail.com"><span style="font-weight: 400;">thietke.dpexpress@gmail.com</span></a></p>
<p><span style="font-weight: 400;">Hotline: 0124 619 3909</span></p>
<p><span style="font-weight: 400;">Facebook: https://www.facebook.com/thietkedpexpress</span></p>
<p><span style="font-weight: 400;">Lầu 2, 110 Nguyễn Chí Thanh, Quận 10, TP.HCM</span></p>
<p>The post <a rel="nofollow" href="https://dp-xpress.com/news/how-important-is-a-brand-mascot/">HOW IMPORTANT IS A BRAND MASCOT?</a> appeared first on <a rel="nofollow" href="https://dp-xpress.com">DP EXPRESS</a>.</p>
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