Marketing research can give a picture of what top brands on the local and international market for client's industry. Our designer can collect speciality, charactaristics or end user's expectation for client's brand that is very helpful for our direction of creativity
We put an idea on paper in order to see it in a more abstract way, interpret it and get a new idea from it. The final design will look much more refined, but the origin is here.
Apply our idea on digital tools by the most suitable softwares (depends of each design) to get the final. Sometimes this process will improve our sketching previously, other times this is the unique step following the pressure of project
Explanation for any idea of logo is neccessary for any project. For each line, shape or color we user with interesting meanings for brand. For some project, we will combine brand story and logo explanation as a special ``enterprise novel``. Wow, we enjoy this step and our clients too.